Each year, since 2009, ITE student chapters from Canada and the United States participate in a competition known as the ITE Collegiate Traffic Bowl. This competition features teams comprised of up to 3 students testing their knowledge of ITE, transportation planning and engineering topics as well as some fun categories. Since the Traffic Bowl was introduced as an international program, 121 ITE student chapters have participated in a traffic bowl tournament at section or district events. The teams winning an ITE district competition advance to compete in the Collegiate Traffic Bowl Grand Championship, conducted annually at ITE’s International Annual Meeting and Exhibit.

The objectives of the ITE Collegiate Traffic Bowl Program are to encourage students to become more active members in ITE, to enhance their knowledge of the traffic/transportation engineering and planning profession and of ITE itself, and to strengthen the programs of the ITE student chapters. It features a competition of knowledge, styled after the television game show, Jeopardy, where teams from ITE student chapters compete and respond to clues in categories on topics from transportation planning and engineering to ITE trivia.